The General Data Protection Regulation (GDPR) came into effect on 25 May 2018. It is a wide-sweeping data protection law that set a new standard for global privacy rights and compliance. The scope of GDPR is very wide and will likely apply to you if you hold or process the data of an any person in the EU, whether you’re based in the EU or not.

Please note that this guide is for informational purposes only, and should not be relied upon as legal advice. We encourage you to work with legal and other professional counsel to determine precisely how the GDPR might apply to your organization. 

GDPR Compliance

At AskNicely we have made the following changes to become GDPR compliant. 

  • We have updated our Data Processing Addendums (DPAs)
  • We have self-certified for International Data Transfers to comply with EU data-protection laws under the E.U.-U.S. Privacy Shield
  • We are continuing to invest in our security infrastructure to achieve International Compliance standards (SOC2,  Privacy Shield)
  • We have reviewed all of our vendors to confirm their GDPR compliance and have  GDPR data-processing agreements with them
  • We have reviewed and updated our internal data processes, procedures, data systems and documentation
  • We have created tools to support our customers in actioning "right to be forgotten" requests, and for individual users to directly access, update, or delete their own Personally Identifiable Information (PII) with AskNicely.

We have an updated Data Processing Addendum available on request to ensure we can support our customers to lawfully transfer EU personal data to AskNicely.


What is GDPR?

At its core, GDPR is a new set of rules designed to give citizens more control over their data. It aims to simplify the regulatory environment for business so both citizens and businesses can fully benefit from the digital economy.

Who does GDPR apply to?

The “extra-territorial” application of GDPR applies to all organizations that process the personal data of EU residents or monitor individuals' behaviors conducted within the EU, regardless of the entity's location.

“Personal data” is broadly defined and means anything that can be used to directly or indirectly identify an individual, including: name, photo, email, bank details, social network posts, DNA, IP addresses, cookies, and location data. 

Sensitive personal data, such as health information or information that reveals a person’s racial or ethnic origin, will require even greater protection. You should not store data of this nature within your AskNicely account.

Regardless of whether or not you believe your business will be impacted by GDPR, GDPR and its underlying principles may still be important to you. European law tends to set the trend for international privacy regulation, and greater privacy awareness now may increase your competitive advantage in the future.

Controller vs Processor

GDPR outlines different requirements for Controllers (entities who determine the purposes and means of the processing of personal data) and Processors (entities who process personal data as directed by a Controller).

Controllers will retain primary responsibility for data protection including, for example, the obligation to report data breaches to data protection authorities. However, GDPR does place some direct responsibilities on the Processor as well, so it is important to work out whether you are acting as a Controller or a Processor and to understand your obligations in each role.

In most circumstances, in the context of the AskNicely services, our customers are acting as the controller. Our customers, for example, decide what information is uploaded to, or synced with, their AskNicely account. AskNicely is acting as a processor by performing services for our customers using AskNicely.

Some key points to note in respect of GDPR:

Data protection by design and default

Under the “privacy by design” requirement of GDPR, you will need to design compliant policies, procedures and systems at the outset of product development. The “privacy by default” principle will require that, by default, only personal data that is necessary for a specific purpose is to be processed.

Lawfulness of processing

You will need to ensure that all processing of data is based on a lawful ground for processing. These are consent, performance of a contract, legal obligation, protection of vital interests, tasks carried out in the public interest, or legitimate interest balanced against the fundamental rights of data subjects.

Customer consent

Under GDPR, you might need to obtain consent to process the personal data of your customers or change how you currently obtain that consent. In particular, GDPR says that consent must be "freely given, specific, informed and unambiguous." You will need to review existing consent mechanisms to ensure they present genuine and granular choice.


GDPR includes specific parental-consent requirements when processing the personal data of users under the age of 16 (or lower depending on the country). You should consider whether parent consent is required and whether you need to change how you process customer data to either obtain parental consent or stop processing the date of customers under the age of 16.

Personal data breach notification

Data breaches must be notified to the relevant supervisory regulator as soon as possible, and in any event within 72 hours of the breach being identified. GDPR states that breaches that are unlikely to result in risks to individuals do not require reporting.

Data Protection Officer

Processors processing a significant volume of data, or processing ‘sensitive’ data, may be required to appoint a data protection officer (DPO). DPOs will be responsible for monitoring the data processing activities of the business and ensuring compliance with GDPR. It is expected that certain businesses may voluntarily appoint a DPO to help demonstrate an adoption of best practice procedures and strengthen any defense to regulatory investigation.

Enhanced rights for data subjects

EU citizens will have several important new rights under GDPR, including the right to be forgotten, the right to object, the right to rectification, the right of access, and the right of portability.


Non-compliance with GDPR can result in very high financial penalties. Organizations in breach of GDPR can be fined up to 4% of annual global turnover or €20 Million (whichever is greater).

How to make a GDPR request to AskNicely

How do you find out what data we hold on you, or have it removed?

We have a self-service process for AskNicely customers and for individuals who have received an AskNicely survey to find out all of the information that we hold - they can then update or delete the data as necessary. Read more.

What if you have further questions?

Just ask! 

Send an email to and we’ll get back to you as soon as we can with an answer.

Further reading on GDPR

Need more information? Below are links to some helpful GDPR resources:

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