AskNicely allows you to send personalized emails at scale by using custom data tags. This lets you easily customize emails to include a customer's first or last name, their company, their account manager, the NPS score they gave, or the product that they’ve purchased. When you’re creating email templates, you’ll see all custom data tags available to you on the left hand side. 


When you use that email template as a response, you’ll see that all custom data points populate automatically using the information associated with that customer. This makes it incredibly easy to send these emails at scale without the manual process of looking up information associated with each individual account.

Fallback feature:
If you want to add a fallback field in case there might not be information here. Example would be a First Name. The fallback call field would look like this: Hi {firstname fallback Chief},
If they didn't have a first name field then the output would look like this: Hi Chief, (which is better than "Hi ," with the blank space). 

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