At AskNicely we have spent a lot of time making it SUPER easy for you to configure your DNS settings. Once you DNS settings are updated you will be able to send your survey emails from your domain. Awesome. 

To complete the following steps, you will need access to your DNS hosting provider, normally this is the same company you bought your company's domain name from, eg

Our emails are sent via an industry standard service called Mandrill (owned by  

To get started, login to your AskNicely account and hit the cog icon (top right) > Settings > Domain. 

We have built a powerful tool to help you configure your domain.

  1. Enter your email domain
  2. We will check your current SPF record (if you have one). We need to make sure the DNS lookups are fewer 10 for it to be valid. If you are over this limit, we will have provided some advice on what to do next
  3. We provide you with an updated SPF record that you can copy and paste. Easy
  4. We also need you to add a new DNS record called DKIM, our tool provides simple instructions on how to do this. Again copy and paste.
    This DKIM setting will not affect the delivery of your current emails, it is simply Mandrills Public Encryption key which is used by other email server to verify an email sent via Mandrill.
  5. Once this is complete, our tool will need to send your a verification email from, you must copy and paste the link found in this email, into our tool 

. . . . . . . .

We have spent a lot of time making this process as easy as possible, but there are always a few questions that arise, so we have created a small FAQ.

Frequently Asked Questions

What is SPF?
SPF stands for Sender Policy Framework, it was developed so that email servers could verify the identity of the sending email server, and if this server was allowed to send emails for this domain. You are required to add to your SPF records so we can send emails from your domain. 

What is DKIM?
This stands for DomainKeys Identified Mail. You will need to add a 'new' DNS entry with this DKIM setting, again this is 100% required for us to safely send emails from our email provider Mandrill. 

What does DKIM do?
The DKIM setting your publish is Mandrills public encryption key. When Mandrill sends an email, they digitally sign the email to prove that their servers actually sent this email. 

Will DKIM effect our own email server?
DKIM is only used when an email has been digitally signed by Mandrill, the key is used by other email servers to verify the email signature. It does not affect any other email services you use today, eg gmail, office365 or you own email server. 

Why do I even need DKIM and SPF
These two setting help verify the sender and that the message has not been altered. It also helps maximize email deliverability so that our emails will actually end up in the intended inbox.  

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