At AskNicely we have spent a lot of time making it as easy as possible for you to configure your DNS settings. Once you DNS settings are updated you will be able to send your survey emails from your domain. 

To complete the following steps, you will need access to your DNS hosting provider - this is usually the same company you bought your company's domain name from (example:

Our emails are sent via an industry standard service called Mandrill, owned by  

To get started, login to your AskNicely account and hit Settings (cog wheel icon in the bottom left) > General > Email Domain. 

This powerful tool will help you configure your domain.

  1. In Step 1, Enter your email domain.
  2. We will check your current SPF record (if you have one). We need to make sure the DNS lookups are fewer 10 for it to be valid. If you are over this limit, we will have provided some advice on what to do next
  3. In Step 2, we provide you with an updated SPF record that you will need to copy via the "Copy SPF to Clipboard" button and then paste into either your existing .txt SPF record or into a new .txt SPF record.
  4. We also need you to add a new DNS record called DKIM - follow the instructions in step 2 for how to do this. Use "Copy DKIM to Clipboard" and paste it in the new .txt file in your DNS.
    This DKIM setting will not affect the delivery of your current emails, it is simply Mandrills Public Encryption key which is used by other email server to verify an email sent via Mandrill. This may take 48 hours to complete.
  5. Once complete, in Step 3, our tool will ask you for your  email address so a verification email can be sent from  Once that email arrives, copy and paste the verification link found in that email into an email to with a note saying, "Please verify my domain." A Support Engineer will verify the domain and get back to you shortly.
  6. In Step 4, set your email address to a "live" email address at your company; we recommend "noreply" so that all emails come from noreply@[yourdomain].com, as this will prevent your inbox from being flooded with Out of Office replies.
  7. When your domain shows up as "Verified" on the email domain page and step 4 is complete, you are done!

. . . . . . . .

Frequently Asked Questions

What is SPF?
SPF stands for Sender Policy Framework. It was developed so that email servers could verify the identity of the sending email server, and if this server was allowed to send emails for this domain. You are required to add to your SPF records so we can send emails from your domain. 

What is DKIM?
This stands for DomainKeys Identified Mail. You will need to add a 'new' DNS entry with this DKIM setting. This is required for us to safely send emails from our email provider Mandrill. 

What does DKIM do?
The DKIM setting you publish is Mandrills public encryption key. When Mandrill sends an email, they digitally sign the email to prove their servers actually sent this email. 

Will DKIM effect our own email server?
DKIM is only used when an email has been digitally signed by Mandrill - the key is used by other email servers to verify the email signature. It does not affect any other email services you use today, eg gmail, office365 or you own email server. 

Why do I need DKIM and SPF?
These two settings help verify senders and confirm that messages have not been altered in transit. They also help maximize email deliverability so that our emails will actually end up in the intended inbox.  

Did this answer your question?